Everyone enjoys a well written and interesting story because we are simply programmed to. From the early age our parents read us stories, which fascinated us and provided a burst of emotions. Stories certainly affect our brains and can change the way we live. If you create the right story which will resonate with your audience, you can actually improve their lives and do the same for your business.

If you run a business well, you most likely write blogs for it. Writing comes easily to some and some struggle with it. I can totally relate to the struggling part when the inspiration is just not there. But like it or not – inspiration does come from within and if it’s not available at a certain time, you can always motivate yourself to write.

Creating outstanding marketing content is crucial for every business these days. With so much of that content out there though, not every piece is successful – some are average and some can even be a complete failure. If a post underperforms, most forget about it and move onto creating the next article, but an unsuccessful post can be an opportunity to learn what you did wrong so you can prepare a more effective content for your audience in the future.

If you run your own business and would like to do it well, chances are you keep up with what selling methods work best to attract your next customers. With HubSpot Academy’s help, I wanted to put together some of the best selling methods you should implement

Email is still a great tool to reach your audience, however, it is becoming harder to do well at it. With so much out there, there are now good marketers and those who aren’t knowledgeable. You are now required to compete for your current or potential clients’ attention. So make sure to read tips and experiment, test and get creative with what you deliver to your audience.

Content is so important these days. Copy is writing that should compel your reader, so you should really get it right when composing content for your website, social media or advertising material.

You may have noticed a trend with lots of businesses blogging these days? You also may be wondering whether it’s something you should start doing… Well, there are a number of reasons why blogging is valuable for brands and why you should definitively consider doing it for your business.

I often get asked about this from clients, as this is what I practise while creating content for their blogs, newsletters and social media. So below I wanted to explain what Inbound Marketing actually means.