Elaborate Floors

Services Provided:

• Facebook/Instagram Advertising Campaign

• Google Ads campaign

• Social media posts (Facebook, Instagram)

• Website update and landing page creation and set up (Squarespace)

Elaborate Floors are hardwood floor and carpet installers and flooring product distributors.

The owner, Nahum, needed to set up social media campaigns to promote his brand and recruit franchisees. His website needed work, as it was very basic at the time. I updated it to include more information and look more professional so that we could increase the chances of leads once people visit the website. The social media brand awareness brought an average of 2500 website visits with 8 to 10 monthly enquiries (on top of any direct calls or emails).

Later on, when Nahum onboarded his franchisees, I also set up launch campaigns on social media in their locations.

I also suggested a Google Ads campaign to Nahum, as it looked to generate a high level of searches for the company’s services and products and was a great channel for leads. Nahum took my advice, which was a beneficial step forward, as he converted several Google leads since starting. I also created regular social media posts for his Facebook and Instagram pages.